There are a lot of myths, half truths, and general bad advise around the use of Tags on the RedBubble platform.
Google ‘RedBubble Tags’ and high up on the list is Redbubbles own blog article , “7 Ways to Effectively Use Tags in Your Redbubble Profile“, is over 5 years old and contradicts current advise from the platform today.
So long as the Tags are relevant to your listing, why wouldn’t you use as many as possible? They allow 50 tags to start with, so why not use them all.
I have actually split tested using the maximum number of allowed tags on my main store with over a 1000 listings, which is why I created the RedBubble Tag Tool in the first place as updating the Tags on that many designs would have taken months of work.
I can confirm that views have indeed gone up as RedBubble predicted.
For most things in life, more is better. More Tags are better, More listings are better, more effort/hours spent on your store is better. I know some people will say quality over quantity. Well I would say more quality is better, it’s still more.
Where to find Tags
The Tag Tool uses the ‘related searches at the bottom of the page when you search for a particular keyword. These are keywords that actual customers on the platform have used, RedBubble wants you to be found and is giving these clues to help you. The more successful you are, the more successful RedBubble will be.
The Tool will recursively search the keyword ‘cyberpunk’ in this example, then the next on the list, ‘Neon’, then ‘Retro’ etc, etc Sort, then filter duplicates to display usually around 30 – 50 related Tags.
Why not use competitors Tags, surly the top 10 listings are using the best Tags, otherwise they wouldn’t be top, right?
No thats not right. The problem with that is determining the ‘signal from the noise’, they aren’t top because of the Tags they use, they are top because they sell the most. The two aren’t the same.
For example they could be relying on off page factors, like a large social media following, a million plus Youtube subscribers, a very large email list, deep Facebook advertising pockets, the list goes on.
Designs that have high rankings with very few tags are there despite the tags, not because of them. (In fact, you can be in the no1 position for a particular keyword, and have absolutely zero Tags)
SEO Keyword Tools
There are many good keyword tools and websites out there, for example the KeywordsEveryWhere Chrome extension is what I use to find keywords for website search traffic
The problem is we are after search terms customers would use when buying designs on the RedBubble platform, not when they search for info on the web, solutions to problems etc. Google search and RedBubble search are different.
More is Better
Tags are ways customers can find your work, the more tags you have, the more ways you can be found. This is only part of the puzzle, but is a key part none the less. Remember, more is always better.
Think like the Customer
The Keyword tool will do this for you as it uses suggested search terms customers have already used on the RedBubble Platform, however thinking creatively, and how you would search will give you an edge. For example:
- goes with
- top selling
- gift idea
- laptop (stickers)
By the way, these are from my Google Analytics data and not made up because they sound cool or plausible. You can have those for free.
Data is King
Link your Google Analytics (GA) account to your RedBubble store as a priority. If you haven’t already, stop, and do it now. Knowing which tags work and which don’t will put you ahead in the game.
Tags are an iterative process, through the use of data, it’s a feedback loop. You do more of the things that work, and less of the things that don’t work.
In the beginning you will be feeling your way, trail and error so to speak. Don’t rush this process as it will take time. Lots of time. Once you find what works for you, then scale it. scale it to the moon and don’t stop.
But don’t do what I did to start with, and thats blindly add design after design like a machine without validating thats theres a market for it, people actually want what you have.
How do you validate?
You validate through Data, and lots of it. The more the better.